Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

28 July 2005

Vega aims for mid-age cherry pickers

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What do I know about Australian Baby Boomers? Nothing. There are experts in the field , however. Because I know nothing, this article fro...
25 July 2005

Jean-Paul Tréguer Gets International Ink

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Good to see my friend Jean-Paul Tréguer recently profiled by Mary Blume in the International Herald Tribune . I reviewed his book many moons...

Booked on The Advertising Show

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Looks like I'll be the August 7th guest on The Advertising Show , sponsored by Ad Age . This is a fun, spunky, highly informative two ho...
22 July 2005

Aetrex Worldwide Targets Baby Boomers

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The Mature Market picked up this press release about Phil Simms being hired as corporate spokesperson for Aetrex . Baby Boomers are wary of...

Kantar Group and AARP Services Form Joint Venture Company

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This is interesting news . It might end up being big news. Dick Stroud has put a positive spin on it, with a caveat. I'll probably blog...
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