Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 June 2005

A Few Good Newsletters

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If you're a newsletter fan (I think of them as email blogs), there are a handful of insightful ones about advertising and marketing to t...
27 June 2005

New Baby Boomers Magazine?

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In an earlier post I talked a bit about magazines targeting Baby Boomers . Here's an interesting piece from the New York Times about Ha...
22 June 2005

Maturialism....

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I ran across this word in an article, rolled my eyes, and bookmarked it for some sort of comment. But lucky for me my friend Dick Stroud bea...
20 June 2005

Barbies 'n Baseball

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The Louisville Slugger Museum has an odd but smart (at least marketing-wise) exhibit going, Barbies & Baseball : Acclaimed contemporary...
19 June 2005

Burgeoning Baby Boomer Blog

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Marketing to Leading-Edge Baby Boomers author and pundit Brent Green has finally gotten around to blogging . The pic on the site is an apt...
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