Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

30 May 2005

Give Me Flack

I have to do some positive PR for The Flack , Peter Himler's PR Blog. Peter is one of those 'honest' Flacks (and remember, you...

Turmoil reigns at Mitsubishi

Here's a fellow who doesn't need to read my book. Good for him. From AutoWeek a few weeks ago: Executive departures overshadow laun...

Thanks, AdRants

I'm truly appreciative of Steve Hall's mention of my book in his AdRants blog. I emailed him a press release and he not only toss...

29 May 2005

Nobody Wants a Geezer

I'm not a big promoter of Baby Boomers as victims simply because we're being ignored by most advertising and marketing. The word vic...

B&C Article

Here's a piece I penned for Broadcasting & Cable Magazine -- thanks to Len Stein of Visibility and Editor/Publisher P.J. Bednarski...

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