07 October 2016

Zoomer Media/ZoomerU Presentation in Toronto

Image result for zoomer complexLast week I was in Toronto at  ZoomerPlex, a city square of TV production facilities, radio stations, magazine headquarters, and site of an astonishing television museum

David Cravit invited me to keynote the first (actually, a rejuvenated) Zoomer U event:

imageZoomer U is your information and idea resource for all things pertaining to the boomer market – news, trends, data, and creative ideas. Zoomer U gathers the latest thinking from ZoomerMedia experts as well as marketers, demographers, policy-makers and trend-watchers from around the world, and delivers it online and through special events.

The night before, David and Lori Fitzgerald (Publisher of Zoomer Magazine, Director of Sales, Print & Digital) took me to dinner. We probably should’ve taped our spirited discussion and put it up somewhere. These are dedicated folks, and fun to be around.

The next morning I did my song ‘n dance for about seventy attendees.    

I won’t put you to sleep with the entire hour presentation. Just take a short nap with this 12-minute selection of clips (or watch it on a bigger screen https://youtu.be/h5D-rh-iklY) :

Thanks again to David and Lori for inviting me.

Image result for zoomer magazine gretzkyLinks:

Invitation to Event

About Zoomer Magazine

EverythingZoomer.com

Zoomer Radio

Zoomer Television

Trade Shows and Conferences

MZTV Museum of Television & Archive

Moses Znaimer/Founder’s Message

03 October 2016

Digital Ad Shenanigans

It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly.  I’ve been yacking about all this nonsense for a decade. 

A post from 2006:

The Brouhaha Over WOMM
… When it all comes out in the wash, WOMM will be the best thing to happen to (silly retronym ahead) traditional advertising. Pretty soon, consumers won't believe anybody - even their best friends. They'll realize that they receive the most honest and straightforward information about a product or service from a TV commercial, print ad, or product web site. At least we don't lie about who we are and why we're saying what we're saying.

You can read a bunch of my posts about this and other sordid subjects here:

Social Media - WOMM - Web Advertising

In a recent presentation I talked a bit about WOMM – then followed my comments with two slides:

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Back to the bad week:

Doubts About Digital Ads Rise Over New Revelations
Image result for wsj… The lack of transparency and trustworthy measurement in online advertising will be among the issues weighing on ad executives gathering in New York next week for annual Advertising Week festivities. Also on their minds: fears that they are wasting billions of dollars on ads that aren’t “viewable,” or visible to the human eye, or are being shown on sites with computer-generated fake traffic…

'Interrogate the Data': CMOs Are Sick of Digital Ad Hype
image… Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker…

Is the online advertising bubble finally starting to pop?
image… One of the biggest online advertisers told me late last year that they yanked $100 million/year out of adtech and put it into traditional advertising for one simple reason: “It didn’t work.”