tag:blogger.com,1999:blog-13240422.post5324703335641149901..comments2008-05-20T20:15:04.580-07:00Comments on Advertising to Baby Boomers: Yuk, Yuk, YawnChuck Nyrenhttp://www.blogger.com/profile/13539862537795531614noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-13240422.post-53239749113249545482007-12-01T00:16:00.000-08:002007-12-01T00:16:00.000-08:00Just off the top of my head - you could do a spot/...Just off the top of my head - you could do a spot/campaign with aliens - cutting-edge fly-throughs and fly-overs of New Mexico - with aliens in their saucer amazed at what they're seeing - topping it off with some bit about or reference to Roswell. However - we'd be seeing New Mexico in all its glory.<BR/><BR/>The problem is this: Insurance is boring. The cavemen and the gecko and the other nutty spots are fine - because you really don't want to hear about insurance. <BR/><BR/>But if you actually have an interesting product/service like New Mexico (it is one of the most beautiful and unique places on the planet) why would you want your audience to take their eyes off it? Why hide it? <BR/><BR/>The creatives were simply trying to do something as clever as Kaplan/Thaler's stuff. Even if it were brilliantly funny and witty - it still would be a dumb campaign.Chuck Nyrenhttps://www.blogger.com/profile/13539862537795531614noreply@blogger.comtag:blogger.com,1999:blog-13240422.post-70197018848172901242007-11-30T11:33:00.000-08:002007-11-30T11:33:00.000-08:00There's one aspect of this spot that makes it work...There's one aspect of this spot that makes it work: Roswell is in New Mexico.<BR/><BR/>Get it?<BR/><BR/>New Mexico. Aliens. Roswell.<BR/><BR/>Oh, you don't get it? Neither will anyone out there in TV land.<BR/><BR/>You're right. This is lame.Matt Thornhill & John Martinhttps://www.blogger.com/profile/05245061646740080784noreply@blogger.com