Advertising to Baby Boomers

International Marketing/Advertising Targeting Baby Boomers
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.

01 November 2008

October: Unused Ether

The juiciest morsels gathered last month that never made it to table:

Don't Give Up Just Yet

effieWeb-Savvy Baby Boomers, Seniors Plumb More Regions of the Brain During Internet Searches

Boomer+ Effies

FallCatalog2008Hearing aids get stylish

Lou Dorfsman Obit

Are Newspapers Forgetting Most Loyal Readers?

Paramount Books (my publisher) has a new catalog. Click to download the PDF.

circus08_bigAnd there’s a new CIRCUS.  Click to download the PDF.

Posted by Chuck Nyren at 11/01/2008
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Chuck Nyren is an international creative strategist, consultant, copywriter, columnist, author, and speaker. He has consulted and conducted seminars in Belgium, France, Germany, Norway, Spain, Sweden, Turkey, The Netherlands, Canada, and The United States.

More info: chucknyren.com

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