30 October 2006

Boomers and Beyond Conference: Big Success and Lots of Fun

Beyond the Boomers: The Transition Years ended up being a big success. Much thanks to Les Harris and Gerry Linda for putting it on. All the speakers were top-notch.

I handed over ten minutes of my time to Kevin Lavery (an attendee) because - well, he's the Executive Creative Director of an ad agency in England that only takes on clients targeting the 50+ market - and has two-hundred employees. There's nothing even remotely like that over here, so I thought everybody should know about Millennium.

What really made the conference a success were the attendees. Most paid close attention during the presentations, and during breaks and lunch they huddled around the speakers to ask questions and say thanks. A few who introduced themselves to me were Kevin Carboni of Harvest Moon Advertising, Karyn Harris-Sudah of The Marketing Store, Laurel Kennedy of AgeLessons, Fashionista author and writer Mary Duffy, Mike Meyers of thirdgear.com, Dr. Jane Wilkins (a sports therapist - and do I ever need her), Barbara Rayll of Lincoln Financial Group, and Sheila Reilly of Reilly Group. Sponsors I chatted with were Christine Crosby and Jonathan Micocci of Grand Magazine and Patrick Conboy of Elderluxe.

Personally, a big kick for me was finally meeting a bunch of legendary characters I've only known through emails and phone chats. Along with Kevin Lavery, there was the ubiquitous Matt Thornhill of The Boomer Project, Linda Fisher of AARP Knowledge Managment, Mike Irwin of Focalyst, and my (wonderful, lovely, and very smart especially when picking authors to publish) publisher Doris Walsh.

Talk about mixing business with pleasure …

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