21 September 2006

Kevin Lavery: Why we should be marketing to the over-50s

The Mature Market has a piece by Kevin Lavery, Executive Creative Director of Millennium:
Why we should be marketing to the over-50s
"I don't think it is a deliberate ploy by marketing and advertising agencies to ignore the over 50s, rather that these agencies are made up of young people who almost subconsciously target who and what they know."
Mr. Lavery pretty much sums it up. I have nothing to add.

A recent blog post about Millennium and their newsletter.

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