Because I know nothing, this article from the Sidney Morning Herald fascinated me (you may have to log in). Especially after such recent shortsightedness in the Big Apple and elsewhere.
Cherry-picking from the article:
DMG Radio has confirmed widely held expectations that its new Vega FM stations in Sydney and Melbourne will target about 3 million metropolitan baby boomers who are cherry picking their mix of news, current affairs, talkback and music from a variety of radio stations.Here's more about it from another Australian news source.
Vega settled on its music strategy less than three weeks ago after eight months research but is saying little about its programming until Monday when the station starts broadcasting at 11am. "It will be a play list beyond the dimensions that have been contemplated before," Mr. Thompson said. "It's going to be different and much larger."
Media buyers and advertisers reacted positively, saying the station would gain immediate advertising support.
This business model/program strategy should be vetted by the powers-that-be here in the U.S.