
I received a surprise email over the weekend from Kevin Lavery. It was a surprise because I don't know him, although I certainly know
of him. He's the Executive Creative Director and co-founder of
Millennium Direct: The UK's first advertising and communications group specialising exclusively in the Mature (50+) Market.
Mr. Lavery said that he read my book and "It's going to be obligatory reading for the staff in the agency."

Quite an honor. Although I'm not sure anybody at
Millennium really needs to read it. They know plenty already. (However, other advertising agencies, clients and potential clients of agencies, entrepreneurs … well, that's another story.)
Kevin also asked permission to pull a few quotes from
Advertising to Baby Boomers for his speaking engagement next month at
The Baby Boomer and Senior Marketing conference in Sydney, Australia. (Again, quite an honor.)
Gill Walker of Evergreen Marketing Communications is also presenting.
Make sure you
do check out the
Millennium Direct web site. There are a couple of simple, direct, no-nonsense flash presentations definitely worth watching.
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